Basic Tips For The Retail Jewelry Displays And Packaging

By Shawn Hunter


If you have a beautiful line of jewelry that you want to sell, then you got to use the perfect pitch to appeal to your clients. In addition, you also have to find retail jewelry displays and packaging to ensure that the clients love what they are looking at. Here are some of the tips to remember when improving the display cases.

First, you got to think about the proportion and scale. It is imperative to find the jewelry pieces complement the amount of space they can occupy. Whether it is being displayed in your gallery or at a trade show, the displays must never be too large or too small. It must be the right fit for what you are displaying.

Balance. There must also be balance with what you are showcasing. You do not need a conflicting visuals when it comes to the displays. As much as you can, properly aim to have a consistent look through the jewelries you are displaying. The consistency should be seen in the color, shape, and texture.

Think about the depth and dimensions too. The buyers will actually have a hard time looking at your pieces when they are showcased on the same planes. It is good to use risers for that then. An alternative would be displays with different heights. With these, you could have the customers start at one point and move to another with ease.

Consider the contrast for this as well. For a display, remember that you have no longer than ten seconds to grab your customer's attention. As a powerful way to grab their attention, what you can do is to take advantage of contrast. You can create a contrast with these special valuables you aim to showcase to potential buyers.

Plan for an appropriate color scheme. This must be decided beforehand because this is one of the many factors that can easily tempt your potential buyers into giving their money. Matching the color of a case well with the jewelries can actually enhance the beauty of what one wants to sell. It improves its appeal to clients.

Take advantage of mirrors as well as proper lighting. When you make use of these two things, you can find a great way to add depth to your space. With mirrors, you can use that to invite the clients to try your offered pieces on. They could easily fall in love with what you have to offer when they know how it looks like on them.

Organize your stuff. You should never put too many pieces inside a single display case. You will just make it difficult for the customers to find a piece they can focus on. Every jewelry will be fighting for attention from the potential buyers. Arrange the displays in small groupings, focusing on those you wish to draw attention.

Price. The price for the said valuables should also be taken into account. For price tags, it is highly recommended to put it right beside on the item they are for. That way, customers will get to know if the jewelry is something they can buy or not without having to go through all the trouble of calling out to a saleslady. They do not have to wait in line as well.




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