Selecting Jewelry Displays With Alex Velvet USA

By Eloise Hewitt


Jewelry displays are an essential part of any business that sells ornaments of this nature to men and women. People make purchasing decisions based on what they see. If you are selling diamonds or rubies, just showing them to a potential customer in any way that you choose may not get you the results that you want. Using the tools which are provided by Alex Velvet USA will increase the likelihood of you making a sale.

People like pretty things. When a man wants to buy a watch for himself or for a friend, he wants to buy the best one that he can find. He may use several different criteria to judge the value of the item but one of the main ones is the way that it looks. People tend to judge the worth of an item by how shiny it is and where they first see it.

When bracelets or necklaces are presented to shoppers in an environment which they regard as attractive, they are more likely to be viewed positively. People are more likely to walk right past a lovely gold watch if it is placed in a dull cardboard box than if the same watch is positioned in a glass case with good lighting.

Many different elements are involved in making items look attractive. One of them is color. Certain shades create more contrast than others. You will rarely find pastels being used in jewelry stores because they do not create excitement. Crimson is a better shade because it spurs people who are looking on to make a positive decision.

Lighting also has an effect on presentation. Well placed lights can show off the best features of jewelry. Lighting that hits a diamond at the right angle will show off its beauty to men and women who see it. Likewise, lighting that is poorly placed may cast some portions of the jewelry in shadow and even prevent people from seeing it properly.

Earring displays are quite useful an should e used in your cases. They allow men and women to see the features in each pair and this is important, especially with very detailed pieces. Glossy displays make your jewelry look a lot more attractive. Also consider using those which are made for rings and pendants to enhance your inventory.

Bracelet ramps improve your presentation of fashionable pieces. The right boxes and bags are also great for sending your customers home pleased with their purchase. They help you make them remember the style and polish that they saw in your store and be reminded that they have a little of that with them.

A specialist store usually has a wide range of tools for you to choose from when you want to change your display. Even when you are not sure which items are needed in your store, you can get help from knowledgeable sales representatives. Together, you can develop a strategy to improve conversions online or offline.




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